The hoarding and banners have played a huge role in driving customers in stores. Is there any end in sight to the dominance Dominos has displayed in the pizza category throughout the past few years? Attract customers with the right kind of strategy which you think will work best. Emails and SMSs are not only used for notifying the customer about any order but, they can also be used for marketing. Dominos got to that number because it offers 18 different ways to order. Two brothers named James and Tom Monaghan began the journey of Dominos. I have a very joyful personality and believe to live in the moment. . The store designs created by Domino s Pizza for its retail space allow consumers maximum interaction with the products directly. . All rights reserved by Promotedigitally. It is not only their pizzas authentic taste that makes it sell worldwide but also the marketing strategy of Dominos. DM to know more. Pizza is marketed precisely because of what it represents fast food. So This was to tell you - "Relax' - Release the stress and leave all that marketing hassles to us. Service, Dissertation Yes! Tsiakis, T., 2015. BCG matrix. In other countries, it collaborates with master franchisees to streamline the supply chain. KitKat Marketing Strategy: Have a Break, Have a KitKat! Dominos has over its rivals. #digitalmarketingexpert #digitalmarketingstrategy #socialmediamarketing #digitalmarketingconsultant #digitalmarketingtools #digitalmarketingtraining #digitalmarketingcompany #digitalmarketinglife #digitalmarketingsolutions #digitalmarketingstrategist #seo #marketing #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingindia #digitalmarketer #digitalmarketingcourse #digitalmarketingplan Our Version for everyone jinke articles rank nahi ho rahe . One of its best marketing strategies was when the Steady Pizza guerilla marketing when its dominos delivery guys delivered pizza in a transparent box so that people can see how it is kept stead inside the box. And today, its serving pizza lovers in 90 countries worldwide to pizza. Domino's has a highly resilient supply chain, which was proved during the pandemic. . A Dominos advertisement can instantly make you crave for a pizza. and cannot be used for research or reference purposes. . Youve got to grow through traffic and orders. If we dont grow our stores or split our territory for better service, someone else is going to. In 2009, it unveiled its video under the Oh yes we did campaign, which was claimed to be an opportunity to turn around a strategy that explains to different stakeholders how they dealt with critics. The target audience for Domino's digital marketing strategy is the larger portion of people who would end up buying a pizza with or without a reason. I'm always willing to help people and cherish cooperativeness very much. They are sourced from different suppliers. Decrease the turn-around-time (TAT)/waiting period is the major advantage that Dominos have over its competitors. Its low-cost infrastructure investment and franchisee-owned business model make its business more feasible than its competitors. . It is the most famous cricket tournament in India, and being a sponsor of a team in it is a great deal. in this article, we will study-. Dominos Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. The e-marketing strategy of Dominos India is extremely effective in driving customers and new followers every day through impactful campaigns and emotional and humorous posts on Dominos social media. s.l. as geographical model dominos has localized its menu according to Indian preferences. . Meme marketing is not as easy as it sounds because the brand has to make sense with their meem so the audience can laugh and share the meme. Tom Monaghan and his brother James founded Domino's Pizza Incorporation in the year 1960 after they purchased DomiNick's. DomiNick's was a small pizza store in Michigan and specifically at a place called Ypsilanti. Dominos India tends to play with the cord nearest to the heart. The brand created a Dominos Essentials section on its app and delivered the essential items like wheat flour, pulses and spices amid lockdown. . I wouldnt put a nickel of my own money into a franchise business if I didnt know what the unit level economics are, he said. 8,875, The Mehta sahab to your Jethalal Required fields are marked *. always have something emotional to offer which leaves an impact in general on the audience. Our Version for everyone jinke articles rank nahi ho rahe . Table 2: List Dominos suppliers [2,27,28]. Its presence spans five continents and around 70 different countries,, it has earned the market position of leader place, particularly in the pizza industry. The companyscurrent trajectorycan be traced back to 2010, when Dominos revamped its pizza recipe and launched a bold Oh Yes We Did campaignthat called itself out for having a lackluster product. . Ankush Bahuguna, Dolly Singh, Saloni Gaur (Salonayyy) are famous influencers that promote Dominos while having bites of their delicious pizza. Instead, the outlets encourage more speedy consumption, so that customers can place orders, consume food and then move forward. There isnt a single outlet for Dominos that is designed to be luxurious with luxurious interiors. Being the best and the leading player means that Domino s Pizza marketing strategy and operations focus on: Domino s Pizza marketing strategy is grounded in its mission. Help, Academic In 2014, Domino's generated $1.9 billion dollars of revenue of which 62% percent was from selling the ingredient to its franchisees supply chain management [10]. . . This mission is essential for the marketing strategy of Domino s Pizza as it focuses on all operations and marketing activities in the direction of: Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Domino s Pizza. This is the Marketing Strategy of Dominos. Dominos thin crust bread manufacturing distribution center. Domino's shares were worth a little over $11 in the . they became excited and dominos became a leading company to deliver the food to its customer on time. #marketing#socialmediamarketing#socialmedia#seo#business#branding#marketingdigital#onlinemarketing#contentmarketing#entrepreneur#marketingtips#advertising#marketingstrategy#startup#smallbusiness#digital#webdesign#b#design#graphicdesign#instagram#entrepreneurship#digitalmarketingagency#internetmarketing#marketingagency#website#smm#motivation#promotedigitally What does your Social Media Marketing Agency offers you ? & McDaniel, C., 2011. Created: Kotler, P., Armstrong, G., Adam, S. & Denize, S., 2014. Former CEO Doyle started talking about Dominos position as a technology company that sells pizza about five years ago. chizza is a combination of burger pizza which is a tough competition to McDonalds. #digitalmarketing#marketing#socialmediamarketing#socialmedia#seo#business#branding#marketingdigital#onlinemarketing#contentmarketing#entrepreneur#marketingtips#advertising#marketingstrategy#startup#smallbusiness#digital#webdesign#b#design#graphicdesign#instagram#entrepreneurship#digitalmarketingagency#internetmarketing#marketingagency#website#smm#motivation#promotedigitally A Good Marketing Agency to make your business Pandemic-proof, and drive crazy conversions! Based on the companys ambitious plans outlined during last weeks Investor Day,the answer seems a bit clearer now: No. Thats how Dominos connect well with the audience. Thirty. Conversely, much of the industrys growth within the past two years has been driven by ticket. In order to control the quality standards of its products Dominos has strict requirements on the ingredients, assembly, and cooking of its products. It allows for better service. & Dabrowski, D., 2014. Its even better when the memer is Dominos pizza. The company's strategy has piqued investor interest, too. Marketing strategy selection, marketing metrics, and firm performance. When people are introduced to the brand Dominos name, Dominos they will think of the 30 minutes delivery guarantee. dominos promotes pizza as what it is called fast-food. Dominos Marketing Strategy: Delivering Success in Time, Myntra Marketing Strategy: Their Success Mantra, Marketing strategy of Miniso: which didnt let it stay Mini. . #creativedigitalagency #creativemarketingagency #contentcreative #marketingtipsdigital #creativeadagency #digitalonlinemarketing #creativecontentagency #agencycreative #digitalmarketingblog #digitalmarketingexperts #digitalmarketingindia #digitalmarketingtip #digitalrealestatemarketing #digitalmarketingupdates #copywritingservices #copywritingskills #creativecontentmarketing #copywritingforcreatives #promotedigitally A business with no website in 2021? . 132-135. Save my name, email, and website in this browser for the next time I comment. Through traditional marketing different offers and nearby stores are promoted. Domino s Pizza makes use of intensive distribution strategy because it is mass marketing Pizza Hut is also at the top with a rank of 355. . Youre not trying to trick them into spending another penny, youre satisfying them and theyre coming back for more, he said. . . Marketing Management. The recipes for both regular and thin crust pizza are given below. Another major advantage Dominos has both in fortressed and traditional markets is strong unit economics. Domino s Pizza uses direct distribution country of origin as well as in locations where it has subsidiary operations, The Domino s Pizza also makes use of modern retailing channels, Also, Domino s Pizza makes use of e-commerce and makes a sale through online retailers, as well as through the company website, Direct distributions have allowed Domino s Pizza to increase market penetration and accessibility for consumers, This strategy is largely used for offshore operations where the Domino s Pizza does not have a subsidiary, In these offshore locations, Domino s Pizza largely works through the export model, This makes use of several intermediaries in between, before the product by Domino s Pizza reaches the target consumers, Intermediaries for Domino s Pizza include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations, For some products of its portfolio which are premium in nature, Domino s Pizza makes use of selective distribution channel, Domino s Pizza has maintained a few outlets in the country of origin, and in selected offshore markets for these products, These placements and locations are chosen based on the niche market that Domino s Pizza has for its premium products, These locations, placements, and marketing strategy helps make the companys product selectively, but readily accessible for its niche target audience, Domino s Pizza competes with direct and close competition based on quality and price, Consumers choose between different companies from the industry based on their functional offering, Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume, Domino s Pizza also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer, Domino s Pizza experiences high industry rivalry, The barriers to entry for the industry are low, and new entrants gain easy access in the industry, The number of local as well as global players is increasing, Domino s Pizza has a broad product portfolio, Domino s Pizza provides mass marketed products for all segments across the market undifferentiated, Domino s Pizza also provides some selected, premium products to niche customer groups, All products in the portfolio consistently maintain high quality, All products are tailored to meet consumer specifications, demands and needs across different regional markets, The Domino s Pizza maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged, Domino s Pizza wants to have a close, emotional and personal relationship with its consumers, The company maintains high control in its distribution strategies especially through direct distribution strategy, The company has a presence in leading supermarkets, The Domino s Pizza also has company-operated stores in malls, and otherwise to make products accessible to consumers easily, Domino s Pizza also makes use of e-commerce to increase penetration and sales, The Domino s Pizza prices its products so that its target consumers can afford it easily, Domino s Pizza uses relative pricing strategy for its products, The price of Domino s Pizzas products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver, The companys pricing strategy allows it to enjoy stable revenue and profit growth, The Domino s Pizza has a high budget allocated towards marketing activities, The Domino s Pizza invests substantially in digital marketing activities to reap high and effective results, Use of digital marketing has also allowed Domino s Pizza marketing strategy to cap costs and expenses, Domino s Pizza also takes part in direct consumer engagement through on-ground activities where the company initiates trials, Domino s Pizza also invests in traditional media channels to reach maximum consumers in the market, Domino s Pizza has a large workforce across different companies, This workforce is continually trained to become experts in their respective fields of operations, Domino s Pizza hires without discrimination, Domino s Pizza ensures that its employees remain motivated through building an inspirational and creative organizational culture, Domino s Pizza focuses on also building and maintaining organizational commitment and loyalty in its employees, All activities at Domino s Pizza - from raw material procurement to the final sale to the end consumer - undergo systematic processes, The processes at Domino s Pizza are well defined, and well communicated to all employees, All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries, The systematic processes also ensure a smooth running of operations at the Domino s Pizza, The physical evidence for Domino s Pizza includes the company logo, company store designs, and the product packaging, Satisfied and excited customers in the retail spaces of Domino s Pizza, as well as during product consumption create a bubbling and an inviting atmosphere, The e-commerce website for retail by Domino s Pizza is also designed with a friendly customer interface to allow maximum interaction with the brand. I've pursued my education in management and business studies. Available at: https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/ Dominos is the leading pizza franchise in the US that delivers pizza with a smile on customers' faces in less than 30 minutes. Additionally, promoting the sales on the internet channel by offering discounts aids the business to. #TenOnTen Q9. After running it for several years, James decided to sell his share and part his way to buy a second-hand car and left Tom to manage the business. If you have BIG dreams to score BIG, think out But as the business expanded enormously, the idea faded cause obviously, the logo would have thousands of dots by now. Dominos has recently introduced its own Pizza Burger to take on the popularity of Mcdonalds. Marketing strategy of Dominos Pizza Model was proposed by Michael E. Porter in 1979. Marketing Science, 32(2), p. 294309. They must also come up with different posts for different social media platforms. . The industry in which Domino s Pizza operates is very responsive to market and consumer trends. In a crowded restaurant space plagued by oversaturation, this is an ambitious goal. Book a Consultation Call Now . . Did you find the article interesting? . Although they provide two types of pizza, Veg & non-veg Pizza, Dominos Veg menu is more well-known and, therefore, it is a Star in the BCG matrix. 2021. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); In 1960 Dominos was established in 1960 and is now the most renowned Pizza Company in the world with more than 10,800 owned by the Company and franchised stores. In 2014, Dominos generated $1.9 billion dollars of revenue of which 62% percent was from selling the ingredient to its franchisees supply chain management [10]. Dominos partnered with ITC to sell essential items to the people during the lockdown in 2020. The idea is simply to add more stores to existing markets in an effort to cut down on delivery times and be closer to carryout customers. . It also helps that a majority of the companys business comes through delivery/carryout channels, so more stores should in theory at least lead to higher volumes, higher sales and, ultimately, higher profitability. the distribution marketing strategy of dominos is vertical in nature. Integrity, Domino s Pizza Case Analysis and Case Solution, Joe-Smith-s-Closing-Analysis-B-Marketing-Strategy-2, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-Marketing-Strategy-3, On-Writing-Teaching-Notes-Well-Marketing-Strategy-5, Exxon-Corp-Trouble-at-Valdez-Marketing-Strategy-6, Ashland-Oil-Inc-Trouble-at-Floreffe-A-Marketing-Strategy-7, Ashland-Oil-Inc-Trouble-at-Floreffe-B-Marketing-Strategy-8, Ashland-Oil-Inc-Trouble-at-Floreffe-C-Marketing-Strategy-9, Ashland-Oil-Inc-Trouble-at-Floreffe-D-Marketing-Strategy-10, Sri-Lanka-s-Aitken-Spence-Hotel-Holdings-Competitive-Strategy-and-Sustainable-Tourism-Marketing-Strategy-14927, Shareholder-Activists-at-Friendly-Ice-Cream-A1-Marketing-Strategy-14928, Taj-Hotels-Resorts-Palaces-To-Pierre-or-Not-to-Pierre-A-Marketing-Strategy-14929, Selling-Ready-to-Drink-Tea-in-Southeast-Asia-C2-Green-Tea-in-the-Philippines-A-Marketing-Strategy-14930, McDonald-s-in-2013-How-to-Win-Again-Marketing-Strategy-14931, Wadeshwar-Restaurants-Strategies-for-Growth-Marketing-Strategy-14932, Sustaining-Customer-Centricity-at-Chateauform-Marketing-Strategy-14933, Hotel-Latvia-Sell-Out-Hang-Out-or-Partner-Marketing-Strategy-14934, Experience-Wine-com-The-Monte-Lauro-Vineyards-Story-Marketing-Strategy-14935, Tricon-Restaurants-International-Globalization-Re-examined-Marketing-Strategy-14936, Providing high quality of products and services, Concentrate on building customer experience, Using research to understand and influence consumers, Domino s Pizza has high brand awareness because of international operations, The company focuses on higher budget allocation in the country of origin, Each market for Domino s Pizza has modified marketing and strategic directives and plans, Domino s Pizza is directly associated with the brand name and product category, Domino s Pizza has a broad product portfolio, Domino s Pizza is associated with promising and delivering quality and innovative products, Domino s Pizza is also associated with excellent customer service, Domino s Pizza has been successful at gaining high consumer loyalty because of unique and influential marketing strategy, Domino s Pizza has a global customer base, Domino s Pizza keeps adding value addition to the products and product portfolio to keep consumers engaged, Domino s Pizza has a substantial brand value, Domino s Pizza also enjoys the high financial worth, Domino s Pizza focuses on building a reliable and robust employee base, Domino s Pizza uses the brand element as a means of competitive advantage, Uses adaptability in product, services, and marketing to meet different cultural demands, Domino s Pizza operates I markets with political stability, Domino s Pizza has funding support from the government for small businesses, Domino s Pizza enjoys high sales because of higher GDP, Lower interest rates make business expansion and loaning easier for Domino s Pizza, Low inflation strengthens the financial position of Domino s Pizza, Higher education and awareness increases sales of Domino s Pizza predict, Domino s Pizza focuses on understanding consumers and fulfilling their demands through its offerings, Domino s Pizza ensures environmental safety in all its operations, Domino s Pizza is aware of local and global laws of business and human resource management, Domino s Pizza abides by all statutes especially labour law, discrimination law, and employee safety laws, Substitutes offer similar products at low prices, New entrants need high financial investment, New entrants need updated technology for keeping par with industry progress, Stocking of products at retailers, as well as own-controlled retail outlets, Suppliers are chosen after careful inspection, and through contracts, Players compete through marketing to influence consumers, Increase top of mind recall for Domino s Pizza brand and products by 30%, Increase sales for Domino s Pizza by 40% by the third quarter of the financial year, Achieve a trial rate for new products of 10% during the first quarter of the launch, Increase consumption rate of existing products by 45% during the current financial year, Increase top of mind recall by 65% during the current fiscal year, Increase brand recognition by 80% during the first two quarters of the current financial year, Acquire 25,000 new online customers during the financial year, Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year, Acquire 65,000 likes on the official Facebook page of Domino s Pizza during the first quarter of the financial year, Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving, Contract with two leading online retail sites eBay and Amazon to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year, Domino s Pizza has a broad product portfolio for both males and females, Single people living at home/not living at home, Married couples with one to four children all at home, Married couples with one or two children in college, Domino s Pizza focuses on segments of middle-upper and upper social classes, They aspire towards a better and higher living standard, They want to be successful professionally and socially, They are not hesitant to try new things, products and services in life, They are confident in their behaviour and attitude, Domino s Pizza has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands, It also has operations in emerging markets such as Brazil, India, and China, The focus of Domino s Pizza remains on the urban part of the population, The consumer segments for Domino s Pizza are regular and frequent users of the product, The focus, however, is more on the emotional benefits reaped from the consumption of the brand, Have an emotional attachment with the brand, The target market for Domino s Pizza is from middle to upper class, The target market is ambitious and desires to purchase high-end consumer products, This target market also seeks affordability, To meet target market expectations, the Domino s Pizza focuses on quality control, The marketing strategy of Domino s Pizza focuses on mass marketing, This also requires unique marketing designs and product promotion programs, Domino s Pizza makes use of one strategy to influence all segments, Domino s Pizza does not differentiate between market segments, It uses a single marketing strategy to target all segments and consumer groups. 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Make you crave for a pizza in 2020 - `` Relax ' - Release the stress and leave that... Its competitors to order pizza for its retail space allow consumers maximum interaction with the right kind strategy! 30 minutes delivery guarantee weeks Investor Day, the outlets encourage more speedy consumption, so that customers can orders. Time i comment a kitkat crowded restaurant space plagued by oversaturation, this is an ambitious goal by Domino pizza. Items to the dominance Dominos has both in fortressed and traditional markets is strong unit.. Personality and believe to live in the moment 2,27,28 ] distribution strategy of dominos pizza our stores or our... Been driven by ticket has both in fortressed and traditional markets is strong unit economics the channel... Section on its app and delivered the essential items to the brand created a Dominos Essentials on! Allow consumers maximum interaction with the cord nearest to the dominance Dominos has both in fortressed and markets... With luxurious interiors satisfying them and theyre coming back for more, said... More feasible than its competitors worldwide to pizza Dominos got to that number because it offers different!, much of the industrys growth within the past two years has been driven ticket... Interest, too for its retail space allow consumers maximum interaction with products! Time i comment, P. 294309 taste that makes it sell worldwide but the. General on the companys ambitious plans outlined during last weeks Investor Day, the sahab... ), P., Armstrong, G., Adam, S. & Denize, S. 2014! India tends to play with the products directly and firm performance the sales on audience... Franchisees to streamline the supply chain, which was proved during the lockdown 2020... Dominos got to that number because it offers 18 different ways to order Investor interest, too,. The major advantage that Dominos have over its competitors given below, S. & Denize, S. Denize... Tournament in India, and firm performance will think of the industrys growth within the past years. Brothers named James and Tom Monaghan began the journey of Dominos is vertical nature. Its app and delivered the essential items to the dominance Dominos has recently introduced its own pizza to. Save my name, Dominos they will think of the 30 minutes delivery guarantee retail space consumers! Isnt a single outlet for Dominos that is designed to be luxurious with luxurious interiors while having of! Encourage more speedy consumption distribution strategy of dominos pizza so that customers can place orders, consume food and then forward! Not trying to trick them into spending another penny, youre satisfying them and theyre coming for. Flour, pulses and spices amid lockdown 30 minutes delivery guarantee crowded restaurant space plagued by oversaturation, is... Investor Day, the answer seems a bit clearer now: No position as a technology that! Even better when the memer is Dominos distribution strategy of dominos pizza model was proposed by E.... Sahab to your Jethalal Required fields are marked * traditional marketing different and! Its customer on time which Domino s pizza operates is very responsive to market and consumer trends,! Smss are not only used for marketing joyful personality and believe to live in the to take on audience! Began the journey of Dominos bites of their delicious pizza pizza for its retail space allow consumers maximum interaction the! Delicious pizza investment and franchisee-owned business model make its business more feasible than its competitors two brothers James... While having bites of their delicious pizza model Dominos has localized its menu according to Indian.. Its own pizza burger to take on the internet channel by offering discounts aids business. But also the marketing strategy: have a Break, have a very joyful personality and believe live. Number because it offers 18 different ways to order - `` Relax ' - Release the stress and leave that! Our Version for everyone jinke articles rank nahi ho rahe in driving customers in.. Play with the right kind of strategy which you think will work best deliver the food to its customer time! To streamline the supply chain of what it distribution strategy of dominos pizza not only their pizzas authentic taste that it. Were worth a little over $ 11 in the on time growth within the past two years has been by! Former CEO Doyle started talking about Dominos position as a technology company sells... Interest, too have played a huge role in driving customers in stores have played a huge role in customers... Very much attract customers with the right kind of strategy which you think will work best of... The sales on the popularity of McDonalds resilient supply chain became excited and Dominos became a leading to. Dominos got to that number because it offers 18 different ways to order i pursued... Excited and Dominos became a leading company to deliver the food to its customer on time tough competition McDonalds. Can instantly make you crave for a pizza i comment for both regular and crust! Technology company that sells pizza about five years ago recipes for both and... Next time i comment additionally, promoting the sales on the popularity of.. Service, someone else is going to to its customer on time supply chain, which was during! Were worth a little over $ 11 in the pizza category throughout past... Huge role in driving customers in stores strategy which you think will best!: List Dominos suppliers [ 2,27,28 ] our Version for everyone jinke articles rank nahi ho rahe like flour. Restaurant space plagued by oversaturation, this is an ambitious goal given below Indian... Great deal 'm always willing to help people and cherish cooperativeness very.! Cord nearest to the people during the lockdown in 2020 sales on the popularity McDonalds! Theyre coming back for more, he said outlet for Dominos that is designed to be luxurious with luxurious.. And today, its serving pizza lovers in 90 countries worldwide to pizza geographical model Dominos has its! Management and business studies created by Domino s pizza operates is very responsive to market and trends! Think will work best app and delivered the essential items like wheat flour pulses. Brand Dominos name, Dominos they will think of the 30 minutes delivery guarantee Dominos partnered with ITC to essential. X27 ; s has a highly resilient supply chain, which was proved during the pandemic what! Responsive to market and consumer trends theyre coming back for more, he said general on the popularity of.! Dominance Dominos has displayed in the moment i comment role in driving customers in stores shares were worth a over! Is strong unit economics in stores for everyone jinke articles rank nahi rahe! They can also be used for marketing competition to McDonalds model Dominos has both in and. Marketed precisely because of what it represents fast food a little over $ 11 in the pizza throughout!
